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Rebuilding a brand’s reputation after a crisis is hard. People need to see that the company is making an effort to change the things that were wrong. This is even harder when a huge crisis happens, like that Toyota faced last year. Toyota has since been working on rebuilding its respected brand through social media. According to Ragan Communication, Toyota has been using Facebook, Digg, and twitter to rebuild its name, and respond to criticism. Toyota used social media to update consumers who were not sure what do with their car. It directed car-owners to a micro-site that allowed it to inform the public. Toyota used loyal customers’ responses to promote it.  Social media allowed the company to connect with its customers and listen to concerns while providing important information.

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Do you like the Old Spice commercials? I think they are creative and different from other commercials we  see all the time. Here’s a new one that will surely catch some people’s attention. It is similar to the other Old Spice commercials because it is fast-moving, and the scenery changes as the Spokesman walks and talks about his need for Old Spice. It is, however, quite different. This spokesperson endures a lot, and I certainly did not expect him to end up looking the way he does at the end.  I can see how it is supposed to demonstrate the importance of the great odor of the brand, but I think it is a little strange, even though it is very light-hearted. For now, it will only air outside of the US.

 

 

Sometimes you think you know everything there is to know about other countries.  Ad Week found a great example of an ad that disproves just that, and called it Ad of the Day. It  will make you think twice about what other countries offer tourists, or at least make you think of  the country of Switzerland in a whole different way. People know the country for its beautiful mountains and scenic nature, but how many people think of museums, shopping, or just having a good time in the city? This commercial shows that Switzerland can give you all of those things, and more. It  shows two farmers who take a trip to the city to experience it, while a yodel song, a typical Swiss song, is playing in the background. By the way, the men are actually local farmers.  

Image Credit “Number 13” By Zazzle
 
This week, I have another guest blogger, Nicole Long. She talks about viral videos,  like I did in a previous post.

 

Viral videos pop up all over the place, from all different places, people, and scenarios.

They become viral so quickly because they are interesting and eye catching. They can be funny (most are), they can be cute, have pets or babies in them.

How it happens is once someone see’s a video they think is funny or cute and is good enough to watch again or show someone, they show a friend. And then that person shows another friend, and that person another. It goes on and on, and in a short period of time, until it is a viral video in like a week.

My favorite viral is “The Bed Intruder”. It is a video that was originally on the news. It was a guy who was talking to the camera crew in concern of his sister who was almost raped when she woke up to find a stranger in her room. It is a serious story, but luckily her brother heard her scream and came in there to scare the intruder out. The intruder left finger prints. Just watch…..

I love this “remix” because its hilarious how the brother is acting and it is very catchy. It made me want to watch the video over and over again. I also wanted to show every and anybody who was on or near a computer.

Another viral video that I like is “Charlie Bit Me”. It is a video that just shows two little kids, who are obviously brothers, sitting in a chair and the little brother keeps bitting the older brother. It is so cute.

I wanted to show everyone this video because of how adorable it is. All of my girl friends liked it and even guys. :)

An everyday car?

 Porsche is coming up with a new campaign that gives a different perspective to their luxury cars. The sports car is now being evaluated as an everyday car. There is no doubt that the Porsche can do everything shown in the commercial and more, but is this really what the meaning of owning this car is? I always thought car companies that sell these kinds of cars will stay away from the ” everyday” definition, because these cars are a novelty. Potential buyers can buy every car they want but they  choose Porsche because it is unique. I understand the campaign can increase sales if people think of buying the Porsche but are not sure about  it, but it seems strange that the commercial uses the word “everyday” because Porsche is not priced at an everyday price.

“Like” this?

Like the facebook “like ”? Now you can use it everywhere! New,unofficial stickers will allow you to like all things around you! See something you like on the way to work? Put the “like” sticker on to leave your mark! I guess it was only a matter of time before something similar to this came along. The “like” button is so talked-about it’s hard to imagine how people expressed positive feelings before it became so popular.It looks exciting, but I don’t know if they will work in the best way possible in everyday life; what if people start putting the stickers everywhere ? We could get tired out of it, and think how hard it will be to take them off your pet? Your car?

Flipping through the pages of a magazine this week, I saw this J.Crew ad. Then I read Melissa Rodriguez, my guest blogger’s blog and saw this post. My thoughts exactly.

Over the weekend J.Crew updated their online catalogue and included a feature on how their president and creative director Jenna Lyons spends the weekend with her son. The first slide included the mother and son duo looking at each other playfully and lovingly while the mother held her sons foot- that happened to have neon pink toenails. Copy on the ad included “Lucky for me, I ended up with a boy whose favorite color is pink. Toenail painting is way more fun in neon.”

Obviously this is just way too much for anyone to handle. The notion that mundane things such as colors can be characterized as male or female is absurd. If that were the case, how would anyone characterize beige, yellow, or red?

Keith Ablow called the ad, “a dramatic example of the way that our culture is being encouraged to abandon all trappings of gender identity.” While Erin Brown from the Media Research Center called it, “blatant propaganda celebrating transgendered children.”

Seriously? The boy in the picture is five years old. Children aren’t born knowing things are “bad” or “good,” or considered “straight” or “gay.” Children just know what they like.  Often children want to participate in creative activities, such as painting- nails or otherwise, because they think it’s fun. Boys see their sisters and mothers painting their nails and they simply want to be included.

There seems to be an extremely confused train of thought happening that stipulates that the things you are exposed to as a child dictate one’s gender identity and sexual orientation. Shouldn’t children also have the right to express themselves in anyway they want? There have been many instances in which little boys want to do or wear something that is traditionally female and their mothers let them, often with backlash towards the mother. As long as no one is getting hurt, what is the harm in letting them do as they please?

“Many people feel that it is their role to police gender and tell them what correct behavior is for boys and girls,” said Dr. Jack Drescher, child psychologist, to ABC news. “The idea that a parent is indulging a child’s interest in unconventional gender behavior does something to the child has no scientific basis.”

Openly gay pop sensation Adam Lambert tweeted about the ad after a Twitter user tagged him in a post with a link to the article saying, “I bet that’s how it all started for @adamlambert.” Lambert addressed the issue by tweeting, “Gender confusion? I don’t think it’s that deep- children should have full freedom of expression. It’s everyone else who’s confused.”

J.Crew declined to comment calling this a “non-issue.” Which is exactly what it is. It’s simply a photo of a little boy spending a weekend with his hard working, stylish mom.

John Stewart said it best, “Here’s what I see: ‘Oh, honey, you want to paint your nails pink? Okay, let’s do it.’ Because do you have any idea how long a weekend is with children? Everybody gets bored; you’ll do anything to fill the time. And if you take them to a face-painting booth, it doesn’t make them cats.”